🤔 Is Attention the Same as Marketing?
In today’s attention-economy, many businesses, brands and entrepreneurs equate gaining attention with effective marketing. But is it really the same? I’ll argue it’s not. Marketing…
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Can Marketing Campaigns Succeed Without This?
(Here's a hint: Possibly. But you’re really banking on luck if you try.) Marketing should be intentional. Even though you can’t control outcomes, you can…
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