🤔 Is Attention the Same as Marketing?
In today’s attention-economy, many businesses, brands and entrepreneurs equate gaining attention with effective marketing. But is it really the same? I’ll argue it’s not. Marketing…
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Can Marketing Campaigns Succeed Without This?
(Here's a hint: Possibly. But you’re really banking on luck if you try.) Marketing should be intentional. Even though you can’t control outcomes, you can…
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Why Some Integrated Marketing Campaigns Fail
After defining your campaign goals, identifying your target audience and selecting the right marketing channels, the next step in building an integrated marketing campaign (IMC)…
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Marketing’s Like a First Date: Focus on Them, Not You
Imagine meeting someone new, who you find interesting, at a bar. You wouldn’t spend the entire conversation talking about yourself, right? If you want to…
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